List Building Made Easy!

“List building” is an online marketing method used for collecting email addresses from customers and non-customers to engage them on a regular basis and get more traffic to your website. There are multiple ways in which you can use a mailing list for this purpose.

List building is the way of business or professional stays in touch using the internet: with an email address. It can be said that “list building” is a cheap and effective way of keeping and converting customers.

“List building” is an ongoing process that requires you to work your way up to an increasingly larger “mailing list”, one that adds customers and interested prospects over time, and there are many ways in which you can do it.

A “mailing list” is something that you build from getting traffic and word of mouth for your website, and by using all the means that you could get your hands on to build that list. In a way, you already know what “list building” is, so let’s help you use it to make money!

Where does it come from?

 

You have to remember that electronic commerce, or eCommerce, started as what was known as “online mail order”. It evolved from mail orders from catalogs and magazines from less sophisticated times.

The process was simple, and only needed you to check a physical or online catalog through a website, marking what you wanted to order and then sending out an email specifying those items, then getting back a response.

That’s where the “mailing list” was born. When companies had a significant number of returning customers, they realized that they could build a list of those email addresses provided by the customers.

Then, they used these mailing lists to send out catalogs and updates to customers. Soon, companies that had something to sell started to operate solely through mail orders, and it remained that way for a long time.

However, electronic commerce got refined, and companies started to develop tools that could be implemented into their websites for a streamlined shopping experience, like shopping carts and secure credit card processing systems.

That’s how “mailing lists” evolved from a method of doing business online to an online marketing method. With, mailing lists you can reach your audience without them having to visit your website.

  • How can your offline business benefit?

 

You may ask yourself, why use a mailing list for doing business offline? With all of the ways that you can use to communicate and use as tools for setting up reminders, why even bother using email, the first technological platform that allowed online commerce to grow in the first place?

Well, the most obvious answer is because everybody has an email address, and it is the cheapest, most cost effective way in which you can keep in touch with your clients and prospective customers.

By building and managing a mailing list for your offline business activities, you can keep your customers engaged by sending them materials and reminders about what is going on around the block.

You can set up calendars for special offers, create weekly or monthly newsletters and even provide information about stuff that is not necessarily related to what you do, but about something that your customers might be interested in.

Building a mailing list for your offline business will also work as a reminder for your customers and prospects, because who are they going to think about when they need something like what you offer? The business without a mailing list or your up to date company?

  • How can you benefit as an Independent Professional?

 

As an independent professional, you need to set up a mailing list and continually make it grow, because this will have a direct effect on how your clients perceive you. A mailing list will make you be perceived as someone who knows how to reach his or her customer base.

Building a mailing list can be useful for letting your clients know what are you up. You can create a newsletter with information, analyses and updates of what you did or how your activities have progressed in a particular timeframe.

An occasional informational email outside the normal mailing schedule can raise your clientele awareness of your activities when the content provided is relevant to them. Make sure to get to know your customers, so you can create a better rapport with them through your mailing list.

Also, by knowing your clients, you can use targeted mail and send out specific content targeted to those customers that are interested in or whose professions and careers revolve around the kind of content you’re sending them.

All of those strategies can be put to good use to make your clients wait for your regular emails. The benefits this will bring you are greater rates of returning customers and of converted users.

  • How can you make money with it as an online marketer?

 

List building for online marketers is useful in the way that flyers and marketing on TV and radio is useful for traditional businesses. It is because it reminds people of the offers they may miss! By building an ever growing mailing list, online marketers can get their profits to sky rocket!

The most useful way to engage through a mailing list as an online marketer is by sending out offers and updates on existing offers, rebates, lowering of prices and when something is being sold in bulk.

You can also direct traffic to your sites by sponsoring contests and prizes, like to give away an item that is being advertised on your site to the first customer that clicks it on that day. There are many ways in which you can build up suspense and excitement through a mailing list!

Best Regards,

Thomas Howland

How Entrepreneur’s stay focused!

One of the greatest challenges of the modern world is to be able to focus. It’s undoubtedly a world full of distractions, which may prevent you from starting a productive day, staying healthy and fit when the temptation of fast food treats and inactivity beckons, or enjoying the calm and quiet in the midst of a chaotic world.

Being able to focus will give you peace of mind, as you take on the world at your own pace. It will help you simplify things and focus only on the things that will have a significant impact on your life.

Once you learn to focus, you will value the smaller things in life. This means that you will become more effective in handling things that life offers you. You will only spend time on things that matters, controlling wasted time on things that have only caused economic, societal, and individual problems.

You will learn more about focus, identifying things that matters, and valuing simplicity in order to improve your life. By focusing on small things first, you’ll be surprised to learn that you’re doing a lot for your life. Changing things for the better all starts with baby steps, from quitting smoking and eating healthy to being productive and being courageous in reaching for your goals. You need to take on one change at a time, focus on it, and achieve it.

 The Importance of Stepping Back

It is the Age of Information, but it can be easily called as the Age of Distraction too.

Although the human world has always been full of activity and distractions, they have never been as incessant as they are now. Aside from busy phones, people have to contend with email and social media notifications, open browser tabs, and beeping mobile phones. Even if access to information is beneficial, it also means dividing your attention among several things, forcing you to multitask to deal with everything.

At work, with all the emails flooding in, requiring immediate response, the desk on the phone ringing nonstop from clients and partners alike, the reading materials from gadgets and paper sources.

When you get home, you’ll have to scan through 500 channels on TV, with 500,000 million ads screaming for your attention. The computer is on, where additional work is waiting, social networks are busy with notifications, people are texting or calling, and kids or partners are seeking your attention.

Although it’s a good thing that the Internet is growing and that everyone seems connected, everyone seems to be running out of free time too fast.

Engaging in online activities seems to have become addictive because of the instant positive feedback that it brings. It makes you feel good to receive an email, get Facebook likes, or see retweets. But these things only end up eating a lot of your time.

Being connected also seems to be naturally growing as a part of a lifestyle. You have to be connected anytime, anywhere, at home, in the car, at work, and on the train. But everyone needs to control this new sense of connection to avoid excessive distractions.

And when you do decide to disconnect, the society might not allow it. Yes, some people might applaud you for doing something different, but more people will likely feel indignant or offended, thinking that you’ve become too arrogant or that you don’t like what they’re doing for staying connected.

To test your tendency to be distracted, how many times did you stop reading this portion of the book to do other things? to check an email? to give in to a visual or audio distraction? to talk to other people?

In a world free of distractions, you would have answered “zero” to all these questions, but the real world really is full of distractions of all kinds.

Why Seek Focus

If you’re pursuing life as a creative person, such as an artist, designer, writer, musician, photographer, and similar professions, you need the power to focus.

Distractions can ruin creativity in a snap. You can’t create anything if you keep replying to emails, posting on Facebook, or reading a blog.

And even when you can switch between tasks, will you be able to do something effective? It will surely waste your creative time and attention, hence ruining your creative process.

All the time spent on communicating with other people or entertaining other distractions is time spent away from your creative process. Being connected does help in encouraging your creative power, as you learn new ideas from other people and listen to their feedback, but you need to spend time on creating and creating alone.

You can do that by making time for each process – for communicating and for creating. When you separate these processes, you can focus each time on a specific process. Your time for creating will be spent actually creating something, making you more productive. Separate your interests and savor the time spent for each one of them.

Aside from spending time for your creating process, you also need free time for the sake of your happiness, stress levels, and peace of mind. It’s important that you be completely disconnected and experience real solitude. You can nap, write, run, read, listen, watch, or engage in quiet conversation with loved ones.

Benefits of Disconnection

You can do a lot of things when you’re disconnected. It will allow you to enjoy the following things:

It will give you the chance to focus on your creating process.

  • It will help you regain your focus on work and on other important things in life.
  • It will reconnect you with people without any distractions.
  • It will help you rest from the distractions of email, Facebook, Twitter, news, blog, IM, and more.
  • It will increase your productivity and your sense of satisfaction.
  • It will allow you to read books.
  • It will help you de-stress.
  • It will give you peace of mind.
  • It will give you time to reflect on life.These are only a few of the things that you can achieve when you disconnect. So, how do you do it?
  • Unplug everything. Unplug your router, or disable your Internet connection.
  • Follow a scheduled disconnection time daily. Set it at a certain time, for one to two hours minimum, and tell people about those times.
  • Find a place without an Internet connection. You could go to coffee shops or public libraries without a wireless connection.
  • Go outside. Run, jog or walk without a phone and enjoy nature better with your partner, child or friend.
  • Shut off mobile devices. Do this when you drive or when you meet with someone to avoid interruptions.
  • Activate blocking software. This will help you avoid distractions from the Internet, so you can’t always access Twitter, Facebook, blogs, or other sites.
  • Connect and disconnect in intervals. Disconnect for 45 minutes, connect for 15, and such. You can connect to the Internet as a reward for focusing on what you’re doing.
  • Don’t bring your work home. Once you have logged out of work, make sure to focus on matters outside of work. Focus on yourself or your family instead. The unfortunate thing is that staying connected seems to have become an addiction. But you can beat that using these tips:
  • Determine your triggers. List these things down.
  • Look for positive habits that can replace the old ones that served as triggers. If you quit smoking, you can take up running instead.
  • Change the triggers, one at a time. Instead of opening your browser in the morning, you can get to writing right away.
  • Find positive feedback for all the good habits you’ve practiced. This should motivate you to pursue more positive changes.
  • Find negative feedback for all your negative habits. Tell someone about failing to make the change and get negative feedback to discourage you from doing it again.
  • Focus more on the positive feedback to reinforce your good habits.

Best Regards,

Thomas Howland

Sales Funnel Blueprint!!

The Internet marketing business had evolved throughout years. If you are in this business long enough, you are one of those to witness the changes in the past decade. From the beginning, the Internet marketer will only offer one product to the buyers.

Moving on, today, we have a sales funnel.

Changes happenso rapidly. All things were shaped to fulfill the needs of the buyers. Thanks to the evolution of Internet that happened in the past decades, the reach has grown in an epic proportion. With more and more audience, things have to change. The Internet business has kept up to the speed of the changes and adapted to demands.

The Sales Funnel Blueprint is the latest marketing method that novice Internet marketers do not know about. If you are not using this model in your Internet business, you are indeed leaving big opportunities to waste.

In this book, I will reveal all the secret techniques other Internet marketers use to double or even triple their revenue. By just implementing the Sales Funnel in your business, you can get immediate results without stressing out on how to market your products.

Now, let’s get down to business.

Why Sales Funnel?

As mentioned in the beginning, the evolution of Internet marketing had changed from selling only one product to the model today, which I am going to further explain throughout the book. The first reason why Internet marketers need sales funnel is because relying on only one product isn’t enough anymore. Besides, we all want to go further than that, don’t we?

In the past few years, Internet marketers used to sell only one product with higher price and still can make money. However, the competition of the Internet business is getting tougher and tougher in recent times. Hence, hereby they had created the latest marketing model today by adding more products and structuring what is known as now as the Sales Funnel.

Most importantly, this is a proven technique that increases your revenue. Without any additional work, traffic or effort, you can increase your revenue just like that. What you need to do is only focusing on directing traffics to your site, getting them to buy your frontend product, and the sales funnel will do the rest of the selling.

As usual, you still have to do all the normal groundwork, which consists of sending promotional emails to your subscribers, recruiting JVs and affiliates. This time there’s just one additional element, which is the sales funnel. Set up the sales funnel in the marketplace, and let it run throughout your sales campaign. The best part is that you can make it run automatically.

Just one small difference from past method, though: It increases your revenue by double or triple almost instantly.

You can see the results within 48 hours after the implementing this technique.

Best Regards,

Thomas Howland

Selling High Ticket Item?

So what’s so good about selling high ticket items anyway? Why focus on these sorts of products rather than just selling smaller items that are easier to produce?

There are a lot of good reasons but the most obvious benefit of a high ticket item is that you can make a much bigger profit from far fewer sales.

Let’s say that you’re currently selling an ebook for $20. That might be a nice little earner for you but in order to earn a living wage (around $30k minimum) then you’re going to need to sell 1,500 copies. That’s a huge amount of sales to secure and it’s not going to be easy by any means.

Chances are you’ll do this by creating a website. From there, you’ll then start directing more people to your page and after a couple of years you might be getting 1,000 unique visitors a day. Seeing as an average click-through rate for adverts you place on your site will be around 1-10% and an average conversion rate for your sales page is about the same again, this means that you can expect to make one sale every… 1-100 days.

And that’s while working incredibly hard. Sure, if you have tons of products, a great route to market and a huge advertising budge then you can make a fortune from low-paying items. Likewise, if you’re already one of the top bloggers in your niche you might be able to make a living by selling a few items or promoting some affiliate products.

But if you’re just starting out and you want to make real money quickly, then you need to make a bigger profit from each sale.

Let’s say that you’re selling a product for $2,000 and that’s all profit. Now you only need to sell 15 copies of that product in order to make the same $30K. That means you have an entire year to make 15 sales which suddenly becomes a lot easier.

And when it comes to selling high ticket items like this, it’s not about conversion rates any more. Now it becomes about the ability to persuade, to build trust and to create a relationship with your buyer. These are things that you can do right away. As long as you can reach a few people, you’ll have the opportunity to put all your energy into persuading them to buy the product.

Cheers,

Thomas Howland

Find Your Passion

Everyone has a passion. It often manifests during childhood and is pursued through play or it is stumbled upon as we age but almost immediate put aside for more practical things like work and building a family. Children are free to actively pursue the things that interest them, but as they age they are encouraged to go after more practical pursuits often putting their passion aside. However, it isn’t impossible or impractical to continue to follow your passion even as you age. Doing what you love even as a hobby can go a long way to living a life that you enjoy. There was a time when people weren’t encouraged to follow or even consider passion when living their lives. Survival was the most important and that often meant working from sun up to sundown with only room for sleeping and eating. Things like hobbies and passion weren’t discussed or even considered because there was no room for it.

 

Thanks to societal changes like the Industrial Revolution and the advent of technology, we no longer have to toil so hard just to survive. We have the luxury of only having to work 40 hours a week (give or take) and having weekends off to do things like goof off, go on vacation or discover and pursue our passion. With our overly scheduled lives that might not seem like much time but any time spent actively seeking your heart’s desire is better than no time at all. Over time, we often forget the passions of our childhood or even the ones we discover as we age. So discovering our passion is often the first step down a path of actively pursuing it. If you’re unsure how to go about discovering your passion, here are some steps to get you thinking in the right direction.

Take a stroll down memory lane and make a list. Think back to when you were a kid. What are some of the things you really loved doing? What are some of the things you thought were really cool but couldn’t do? What are some of the things you really wanted to try but didn’t think you’d be good at it? Write everything down, no matter how silly it may sound. This is a great time to throw practicality completely out of the window and live in a fantasy land, even if only for a moment. Take some time with this but not too long. You don’t want to spend the rest of your days dreaming about what your passion could be. You want to actually pursue it!  Consider your current job. What are some things that you are tasked with doing at work that you enjoy?While this may not be as fun as strolling down memory lane, it’s important to consider what you enjoy doing as an adult. Make a separate list. It may be best to do this while you’re actually at work so you can fully assess your daily tasks. Write down everything that comes to mind even the most mundane tasks. While it may not seem very cool to write that you enjoy creating spreadsheets or collating papers, it still counts. Passion isn’t always considered cool or trendy but if you love it, you should explore it.

What would you do if you had all of the money you needed and didn’t have to worry about paying your bills?We all have to work to live. Yes we no longer have to work from sun up to sun down just to put food on the table (for the most part), but we still have bills to pay and mouths to feed (even if it’s just your own mouth). This is another fun exercise and you’re allowed to be as fanciful as you like. Practicality has no place in the world where all of our financial responsibilities are met and we’re able to just live as we please. Make a separate list.

Now that you have these three lists, review them. You may notice some similarities between the lists. Take note of the similarities. If you’re a fan of color coding, you can color code them or you can just make a separate list. The similarities you discover will lead you down the road to pursuing your passion. In fact, you may find some passions that are ripe for you to begin exploring right away. However, don’t throw away the other lists. Keep them in a safe place that you can easily access. Some of the other things on your list may be worth exploring at a later date. Even if it’s an interest on one list, it could still take you down a path to your passion. The cool thing about passions is that they can often lead to other things you really enjoy.

 

The next step in this process is to go out and do some of the things from your final list. Approach this process in an exploratory manner, don’t rush it. Finding your passion shouldn’t be approached like a timed task. The whole point is to discover things that you enjoy and then do them. I realize that may be easier said than done but it’s an important step in the process. So now that you have a list of some things you’d like to explore, you may be unsure how to proceed. Here are some tips on how to dig further into your newfound passion journey.

Take a classThere are tons of classes, both online and offline on almost any topic around. Do a quick web search for your topic and “class” to see what types of classes are available. For example, if one thing you wanted to do as a kid was climb trees and you live in Boston, do a web search of “climb trees class” or “climb trees class Boston” and you will begin to find classes, courses and articles about climbing trees and the ones specific to the Boston area. Join a groupThere is a wonderful website called www.meetup.com where people are encouraged to create groups around a specific interest. I encourage everyone to create a profile on meetup.com. It’s free to join and is a great resource. Once you create a profile, you can do a search for any interest and the site will show you all of the groups related to that interest in your area. Then you can join the groups and participate in their meetups. The different groups are free to join for the most part. The ones that require a fee are typically very affordable and may be worth the extra investment. It’s a great way to not only explore your interests but meet other people who share your interests and possibly make new friends.

Read a book If you’re not feeling particularly adventurous at the moment but still want to dive into these interests you forgot you had, reading is a great way to explore it without leaving your house. While I do encourage you to eventually get out into the world and actually explore your interests through action, reading is a good step. You can do a search of your favorite online book seller, visit your local bookstore or spend some time in your local library. Get as many books as you can read at one time and spend some time between those pages exploring your interests.

Best Regards,

Thomas Howland