Today social media platforms has invaded and taken over public consciousness. It has become a big part of day to day routines and an indispensable communication tool for people to connect and stay in touch. Consumers have used social media presence as one of the integral basis of a company’s legitimacy, reliability and viability. Businesses today are judged based on their Facebook or LinkedIn profiles and consumers expect companies to respond to the concerns and queries they have tweeted within the day or within the hour. Social media has managed to steal the thunder away from traditional marketing methods. Modern marketing strategies today have a mix of social media tactics as its integral component for reaching business goals.
Highly competitive companies have taken the aggressive path and actively pursued the Social 5-Pack made up of Facebook, Twitter, Google+, LinkedIn and YouTube. This is in line with the aim to engage their target market and existing client base in order to fill the top of the sales funnel as well as understand the prevailing consumer preferences and behaviors to ensure brand loyalty. However signing up and maintaining multiple accounts on all social networking sites is not as easy as it seems. Jumping right in without any in-depth understanding of the social media process can prove to be potentially detrimental for a company which can lead to exposing its online presence at serious risk and leading it towards an unproductive direction.
Given the power of social media. It is critically important for businesses to work through their strategies and develop processes to lead to scalability, efficiency, and successful social engagement. If you want to drive your business forward you need to make sure it stays social, current and relevant in consumers’ consciousness. Discover how social media can become your most effective and influential marketing workhorse.